SOLUTIONS
We Provide Solutions that Meet Business Challenges
We deliver insight-based innovation and fully-formed actionable recommendations to drive growth. We conduct major initiatives and one-off consumer tests, and work within the range of individual markets to full global programs.
Our work spans research and consultation around concept and product development, brand equity, customer satisfaction, consumer ethnographic explorations, shopper insights and brand positioning.
Our methods are situation-specific, transparent and fully tested. We are all highly experienced in the practice and application of quantitative, qualitative, and hybrid methods working across venues and platforms.
And, because you work directly and solely with our principals, we bring those resources to bear without the distractions, overhead and upcharges of the “big box” research competitors.
SERVICES
Plotting the Path
• Brand Dimensionalization
• Experience-driven Insights
• Attitude and Behavior Exploration
• Market Definition and Segmentation
Proven Development Guidance Methods
Tools for the Journey
Development Guidance: Application:
• Brands • Positioning
• Concepts • Products
• Architectures • Packages
• Optimization • Retail Environments
Go-To-Market Support
Supporting Executional Excellence:
• Shopper Insights
• Market Development Project Leadership
• Product Usage and Satisfaction Studies
• Brand Tracking
Extensive Resources
We have
• Access to (and use) all of the same vendors—both phone and online—as the big box outfits. No disadvantages—and big advantages to being small and nimble.
• If things are hairy analytically, we have access to more of the best minds in the business.
Flexibility
We can
• Work in partnership with internal teams
• Or independently pursuing projects beyond the capacity of internal resources