THE TEAM
Tapping into a deep and wide range of experience
Altitude Consulting is a collaboration of skilled principals in a unique position to provide
insights-driven marketing consulting to unlock opportunities and drive growth
Rod Bell
Rod has over 30 years’ experience in developing and implementing business-building insights at the local, regional, national and global levels. He has led insights departments at Frito-Lay, Pepsi-Cola North America, and Coors Brewing. Rod also has significant supplier experience, with stints at IRI and Lieberman Research. Rod has an MBA from the Kellogg
School at Northwestern.
Pat Cox
After earning an MBA from UC Berkeley, Pat managed all corn-based products at Frito-Lay before being lured away to become the founding CMO for Embassy Suites hotels. Eventually, she relocated from Dallas to Vermont and became the CMO of Bruegger’s Bagel Bakeries—driving units from 30 to 300. When the concept was sold, Pat joined us as a Partner.
Scott Sainsbury
After a highly successful start in Brand Management of existing brands and new product initiatives at Frito-Lay, Scott left to
co-found Beacon Associates in 1981. Beacon has designed, executed and interpreted over 1000 major growth initiative projects for many of the leading consumer products companies as well as mid-caps, non-profits, and educational institutions—including the Johnson Business School at Cornell University, Scott's alma mater.